I have a classic “David & Goliath” story for you. It’s about an Adelaide-based food distribution company that has been in business for 30 years, but decided to re-invent itself with a new brand & product to take on a market dominated by a very large competitor. “The Good Crisp Company” are now selling their “world first” product in over 4,000 stores in the US !
Some great learning in here for all you Entrepreneurs out there, including:
1. The question all entrepreneurs ask themselves – why hasn’t anyone else done this? AM I WACKY OR AM I GENIUS?
2. The importance of LOCAL CONNECTION TO YOUR BRAND when entering new markets
3. How FAILURE AT LAUNCH doesn’t mean it’s time to give up
It’s a great story and well worth the listen.
Until next time….keep INNOVATING, OVERCOMING and PROSPERING