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Matt Parry from "The Good Crisp Company"

I have a classic “David & Goliath” story for you. It’s about an Adelaide-based food distribution company that has been in business for 30 years, but decided to re-invent itself with a new brand & product to take on a market dominated by a very large competitor. “The Good Crisp Company” are now selling their “world first” product in over 4,000 stores in the US !

Some great learning in here for all you Entrepreneurs out there, including:

1. The question all entrepreneurs ask themselves – why hasn’t anyone else done this? AM I WACKY OR AM I GENIUS?

2. The importance of LOCAL CONNECTION TO YOUR BRAND when entering new markets

3. How FAILURE AT LAUNCH doesn’t mean it’s time to give up

It’s a great story and well worth the listen.



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